Who's Hunter
Hunter is a company of marketing strategists that focuses on brand building. We work with clients to develop marketing plans that are founded in building a solid brand. Using our proven On-Target Branding Process... more...

What Is A Brand
Every brand is comprised of a set of values that exist in the consumer's mind. So, in that sense, a brand really belongs to the consumer and what they perceive is the only thing that really matters. more...

Quick Brand Test
So how's your brand doing? Here is a quick test to see if your brand is on track or if it needs some work to bring it into focus. more...

Hunter Announces Web-Based Retailer Brand Support Center For Furniture Manufacturers
Whether you support 50 or 5,000 retailers, it isn’t easy keeping them up-to-date with your latest information. Product lines change fast. New collections are introduced all the time. SKUs are discontinued. How do you keep retailers up-to-date in a timely and cost efficient manner. more...

Hunter Introduces Innovative Brand Development
Product messages sometimes miss the mark badly. In fact, brand researchers say some companies promote product “benefits” that actually have a negative impact on sales. more...

Meet The President
John A. Willis, an expert in branding and strategic marketing for nearly 20 years, believes the key to successful marketing for any company lies in its ability to create a brand that is clearly defined and congruent internally and externally. more...

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