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Eastern Instruments
Case History
Situation: Eastern Laboratories patented a new device to measure continuous flow of dry bulk products in a manufacturing process. At that time, there was no other comparable measuring tool.
Objective: Create and position the brand and the product.
Strategy: Rename the company ‘Eastern Instruments’ to elevate it above the competition, create a new logo and tagline and position the brand around the unique value of accurate continuous flow measurement.
In addition, Hunter named the initial measurement device the Centriflow™ meter and built its value around the claim “Zero Friction Flow Measurement,” a claim which engineers found irresistible to challenge.
Outcome: Eastern Instruments is the leading manufacturer of continuous flow measuring instruments and the Centriflow™ is the category leader for process flow measurement.
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Gallery
