|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Who We Are
Hunter is a company of marketing strategists that focuses on brand building. We work with clients to develop marketing plans that are founded in building a solid brand. Using our proven On-Target Branding Process, we can help any business develop a plan for growth, even in a very competitive marketplace.
Many companies, even those who have strong brands, have difficulty keeping their brands focused. Our specialty is building the brand on a foundation that joins the company’s vision for its brand with a proper understanding of benefits the brand delivers to its customers.
We analyze the marketplace for your brand, including competitors, trends, opportunities, areas of vulnerability, potential strategic alliances, distribution, and even pricing.
An important component of our process is our On-Target Testing. This proprietary research model tests a brand's benefits with its most loyal customers to understand the relative value of each the benefits. This process separates the winning benefits from those that are actually undermining your marketing efforts.
We use this process as the basis for our positioning recommendation, positioning the brand on the highest ranked benefit that your brand can own. At the end of this research process, you will know which of your brand’s benefits you should build your sales and marketing communications upon, which ones are good support points, and importantly, which ones are undermining your brand.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Client
Login
