John A. Willis, President & CEO

John is President & CEO of Hunter, a brand consulting and communications firm in Chester County, PA. Hunter’s services include brand development, strategic marketing planning and creative execution.

A graduate of Villanova’s Business School, Willis began his career in advertising in 1982 conducting consumer research. Along with several partners, he founded Hunter in 1986. Today, his client responsibilities include brand development and strategy, strategic marketing planning, and internal brand communications. He believes the key to successful marketing for any company lies in its ability to create a brand that is clearly defined and congruent internally and externally.

Willis has worked with a broad spectum of companies throughout his career including Woolrich, AmeriSource, Temple University, Callanen International (Guess and Nautica Watches and Jewelry), Philadelphia Gear, Cellular One, Salvation Army, Wawa Food Markets, and Sears among others over his 20 year career.

Willis is an adjunct professor of marketing for Drexel’s LeBow College of Business Executive MBA program and serves on several non-profit boards. He believes strongly in giving back to the community.

He lives in Glenmoore, PA with his wife, Lee and the six youngest of their ten children, a branding story in itself.

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